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Apart from product safety, consumers pay more attention on the performance and efficacy of a product when they select and purchase a cosmetic item.

Woman with orange lipstick

To this end, claims for cosmetic products are regulated by (EC) No. 655/2013 and (EC) No. 1223/2009, where require a product claim to be supported by adequate and verifiable evidence. Any product claims made on a cosmetic product shall follow six criteria, including Legal Compliance, Truthfulness, Evidential Support, Honesty, Fairness, and Informed Decision-Making. 

In Hong Kong, Legislation Cap.362 ‘Trade Descriptions Ordinance’ also prohibits false trade descriptions, false, misleading, or incomplete information, false marks and misstatements on goods. 

Claim substantiation is now becoming a hot topic within the cosmetic industry and market. With stronger supporting evidence, it can help increase competitiveness and brand’s reputation. 

Service Scope

Skin Care and Make-up Products 

  • Moisturizing 
  • Trans-epidermal water loss
  • Delipidizing & Relipidizing 
  • Skin gloss 
  • Skin Melanin value and hemoglobin value 
  • Anti-aging (Skin firmness and elasticity) 
  • Whitening 
  • Freckle Removing 
  • Pigment spot analysis 
  • Make-up durability

Hair Care and Hair coloring Products   

  • Combing ability 
  • Curl retention 
  • Washing resistance 
  • Hair gloss 
  • Suppleness – dry and wet combing 
  • Smoothness 
  • Antistatic 

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Consumer and Retail 
Cosmetics, Personal Care, and Household 

Customer Service Team 
t: +852 2609 9611