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After ensuring the safety of a product and its compliance with applicable regulations, a subsequent concern would be how to attract more customers to buy the product. Will customers like the product? Will it suit most people’s taste? Will customers choose the brand? These are some of the crucial questions that need to be addressed.

The human senses are complicated. In addition to the quality parameters of a particular product, fondness or preference for it is also linked to the emotions, as influenced by color, fragrance, texture, and so on. For example, partiality to a certain smell is determined by the quality and quantity of the fragrance, but can also be affected by the product’s appearance and texture, and even the customer’s personal experiences.
Sensory evaluation can provide a picture of consumers’ fondness for a product as well as their preferences for related products in the market. More importantly, sensory evaluation provides direction for product improvement.

The process of sensory evaluation involves assessing the consumer product through the human senses, i.e. sight, smell, taste, touch and hearing, by means of scientific discipline. Human assessors record the responses, and statistical techniques are then applied to analyze the data.

Sensory evaluation is useful in:
Grasping the expectations of target customers Comparing with competitors and leading brands Finding out the strengths and weaknesses of a product and providing suggestions for improvement There are 3 common types of sensory evaluations:
Consumer Acceptance Test – Compares and states preferences by rating or scale, and is usually used in:
    o Evaluating consumers’ preferences
    o Studying market trends
Difference Test – Compares whether a difference can be detected by the human senses, and is usually used in:
    o Quality control of a sample from different
       production lots
    o Determining whether certain changes can
       be perceived by the consumer
Descriptive Analysis – Evaluates the parameters of a product and is commonly used in:
    o Evaluating the qualitative and quantitative
       characteristics of a product
    o Trained panelists

SGS provides a comprehensive range of solutions to further enhance your products.
Download the PDF version of Sensory Evaluation for Cosmetics and Personal Care Products here (PDF 85 KB)

For more information, please contact:
Man Mak
SGS Life Science
t: + 852 2609 9611 (ext 3356)
f: + 852 2603 7577
SGS Life Science Man Chan
SGS Hardlines
t: + 852 2774 7168
f: + 852 2646 0026

About SGS

SGS is the world’s leading inspection, verification, testing and certification company. SGS is recognized as the global benchmark for quality and integrity. With more than 75,000 employees, SGS operates a network of over 1,500 offices and laboratories around the world.