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As a leading player in the market research industry, the Nielsen Company is globally renowned for its quality information, outstanding client services and perceptive insights. For many years, Nielsen offers simple and integrated solutions to its clients, helping them with the most complete understanding on consumer behaviour and market info.

Maintaining high degree of customer satisfaction is never an easy job, especially customers nowadays are increasingly quality-conscious. The guidelines of ISO 9000 provide organizations with a comprehensive model for quality management system, which improve both efficiency and effectiveness of their operation process. Achieving ISO 9001:2000 certification is a valuable recognition to organizations for their commitment to quality management, as well as efforts in surpassing customer satisfaction.
In 2008, Nielsen attained the ISO 9000 certification from SGS Hong Kong Ltd. “ The result is fruitful, not only a smoother operation process but also the enhanced  customer satisfaction.” said Nielsen.
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SGS is the world’s leading inspection, verification, testing and certification company. SGS is recognized as the global benchmark for quality and integrity. With more than 75,000 employees, SGS operates a network of over 1,500 offices and laboratories around the world.