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SGS’s performance and/or claim support services – an effective way to test your products before putting them on the market.

a bucket of various types of cleaning products

In a crowded and competitive sector, we can help you to not only verify the performance of your products, but also to ensure your product efficacy claims are supported by appropriate evidence.

We offer two methods of claim verification:

  • Laboratory testing – support product claims with scientific evidence
  • Consumer panels – support product claims and help you identify consumer behaviors, purchasing intentions, etc

In both cases, we can also offer you the opportunity to compare your products with those of your competitors.

Marketing relies on differentiation. Consumers purchase and use detergents and household care products every day. They are looking for special properties, such as cleaning performance, smell, packaging and many more.

Our performance and claim support services offer you insight into consumer opinion and product positioning as well as reaction to a product’s organoleptic claims (touch, smell, visual etc.).